Context Businesses are transitioning into more professional outfits. This is increasing demand for domain experts. However, the smaller businesses who don't have a substantial budget, are looking at freelance experts for this expertise. On the other side, there is a budding startup ecosystem. Such businesses also lack the budget to employ people on a full-time basis. So short term assignment based work is outsourced. What's your expertise? One should build a body of deep knowledge related to the subject. Your existing work may help build your expertise. Educational qualifications also help in building credibility. Continuos study to stay updated with the latest developments is important. Pick a niche Niche is a small well-defined segment of people who you may cater to. Who is going to require your services? Who is your target audience? Try being as specific as you can. Now try and understand the characteristics of this niche and how you can tap them. Networ...
Context Real Estate has pre-dominantly been an unorganized sector. Traditionally sales are made through brokers. Now, websites like magic bricks are also being used as a marketplace for buyers and sellers. Photos are the first impressions of the property. Currently not much effort in making these photos good. What is the opportunity? The opportunity is to help the property sellers in differentiating their property through professional real estate photography. Side by side, real estate photography may also be provided to the interior designers and architects for their marketing. Complementary offerings Walkthrough videos may be provided alongside and charged accordingly. 3d views of the property can also be provided. Where? This is especially an opportunity in places where property prices are very high- like Mumbai. In other areas the size of the opportunity, maybe lower. Size of the opportunity For a property worth crores, sellers can be easily convinced to pay...